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Branding
PROMUM
PROMUM is an online project that helps mothers cope with burnouts and anxiety.
My friend, a full-time mum and also a psychologist, came up with the idea to create an online community where women can communicate, share their experience, find advice and support.
My friend’s story inspired me to create an elegant logo with a hand-drawn lotus for the brand mark.
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Lotus is a symbol of balance and inner harmony – these are the purposes of the project.
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The chosen brand colours are very tender, but the overall style of the brand gives a professional look and feel.
As well as this logo, I created a few more logo options and submarks that can be used to create engaging social media tiles and on other marketing channels.
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