Branding

PROMUM

PROMUM is an online project that helps mothers cope with burnouts and anxiety.

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My friend, a full-time mum and also a psychologist, came up with the idea to create an online community where women can communicate, share their experience, find advice and support.

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My friend’s story inspired me to create an elegant logo with a hand-drawn lotus for the brand mark.

Lotus is a symbol of balance and inner harmony – these are the purposes of the project.

The chosen brand colours are very tender, but the overall style of the brand gives a professional look and feel.

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As well as this logo, I created a few more logo options and submarks that can be used to create engaging social media tiles and on other marketing channels.