Packaging design

L'air de Panache

This perfume packing design was inspired by Wes Anderson's film The Grand Budapest Hotel.

In the film the central figure - concierge Monsieur Gustave, played by Ralph Fiennes, doesn’t leave his room without a spritz of his favourite L’air de Panache cologne.


Grand Budapest Hotel is a prestigious mountainside resort in the fictional Eastern European country of Zubrowka.

The film plot is set in 1930s and everything in it is an interesting mix of Art Deco and classic Art Nouveau.


Almost every element of this packaging refers to a particular feature in the film.

The colour palette purple / gold / red reflects the concierge uniform.

The book shaped packaging is referring the book theme in the film.


The graphic elements such as the GB logo, keys, deer, columns - are all inspired by the scenes from the film.


Gustave's quote is also featured on the back of the front cover.



The inside packaging is made of red felt paper to give it that luxury touch.

The bottle is recycled from an old nail polish bottle and decorated with some golden elements to represent the spirit of the times.


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