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Packaging design

L'air de Panache

This perfume packaging design was inspired by Wes Anderson's film The Grand Budapest Hotel.

In the film, the central figure – concierge Monsieur Gustave, played by Ralph Fiennes – doesn’t leave his room without a spritz of his favourite L’air de Panache cologne.


Grand Budapest Hotel is a prestigious mountainside resort in the fictional Eastern European country of Zubrowka.

The film plot is set in the 1930s, and everything in it is an interesting mix of Art Deco and classic Art Nouveau.


Almost every element of this packaging refers to a particular feature in the film.

The purple, gold and red colour palette reflects the concierge uniform.

The book shaped packaging refer's to the film's book theme.


Graphic elements such as the GB logo, keys, deer and columns are all inspired by scenes from the film.


The inside front cover also features a quote from Gustave.



The inner packaging is made of red felt paper to give it that luxury touch.


The bottle is recycled from a nail polish bottle and decorated with golden elements to represent the spirit of the times.

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